Coffee
companies would like you to believe that the one-way
valve on a coffee bag, keeps coffee beans fresh
for months by stopping oxygen from getting in. What
they don't tell you is that these valves do nothing
to stop flavor and aroma from getting out.
Fresh roasted
coffee beans release enormous amounts of carbon
dioxide gas. To stop this gas from popping a bag of
beans, a valve is needed. Unfortunately escaping gas also
takes the over 900 flavor compounds that give
coffee its naturally sweet, ever-so-complex taste and
aroma. Because packaging cannot stop this process,
coffee beans will lose their best freshness within two
weeks.
That means if
you're not getting your coffee fresh roasted and sent
the same day, then you're probably drinking it stale. No
worries, if you liked stale, you're simply going to love
fresh.
Fresh roasted
coffee is so flavorful and complex, more so than
even wine, you could be ruined after the very first
sip. We certainly were. That’s why we only roast the
world's finest